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RETAIL PROMOTION
First, the RETAIL BUYERS, CLERKS & CUSTOMERS must become familiar
with your BAND NAME & YOUR MUSIC. This is achieved through IN-STORE
PLAY, LISTENING BOOTH POSITIONS, PRICE & POSITIONING PROGRAMS
and gentle harrassment by our Retail Phone Hounds. Out of the 5,000
retailers around the country, we have developed relationships with
the independent stores closest to the radio stations & those who
have shown over the years a real commitment to helping expose indie
bands. We also do contests with the stores to give them extra
incentive to tell their customers about your CD.
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